NIGHT SHIFT

Concept: Collaborate with Adult Swim and some of their biggest shows to bring the weirdness of late night TV to Subway through limited time cookies and collectibles, a social media campaign entrenched in off-the-rails humor, an anime mini-series, and a new store experience to tie it all together.

Night Shift continues to drive buzz around new Footlong Cookie drops that break the internet throughout the year and maintain cultural relevance among Gen-Z.